Part Two:
(1) Page 58-60
[ A ] Topic: Consumerism
Main Idea: We buy products based on marketers’ successful use of psychology.
[ B ] Topic: Human fears
Main Idea: Our fear of offending people is greater than logic.
[ C ] Topic: Need for good self-image
Main Idea: Our need for a good self-image leads us to irrational decisions about products.
[ D ] Topic: Identical Products
Main idea: Even though products are the same, people choose one based on sensory information.
[ E ] Topic: Self-fulfilling prophecy
Main Idea: When we buy products, we believe what advertisers say about them, and it comes true.
[ F ] Topic: Making choices
Main Idea: We may not make choices independently; marketers may make them for us.
p. 61
1. advertisers and marketers 2. dentists. 3. men 4. a product 5. Dr. Alan Hirch 6. consumers
p. 63
1.d 2. a 3. b 4.e 5. c
p. 63
1. consumers 2. consume 3. economy 4. access 5. items 6. identical
7. consume 8. targeting 9. logic
p. 64
1. adj 2. n 3. adj 4. n. 5. n 6. n 7. adj 8. adj 9.n 10.n 11. adj
12. n. 13. n 14. n 15. n 16. n 17. n 18. n 19. adj 20.adj 21. n
22. n. 23. n 24. adj 25. n 26. adj 27. n 28. adj 29. n 30. n/adj
31. adj 32. adj 33.n
p. 65
1. Marketers/consumers 2. violent/offensive 3. information/influence
4. successful/society
Part Three
p. 66 above
1. prep 2. noun 3. prep. 4. verb 5. prep 6. noun 7. verb 8. noun
9. verb 10. prep. 11. prep 12. noun 13. inf. 14. prep. 15. inf.
16. prep. 17. verb 18. inf. 19. prep. 20. verb 21. inf. 22. verb
23. verb 24. verb 25. prep. 26. inf.
p. 66 below- 67
[A] 1.to 2.with 3.to 4.dental 5.dental 6.of
[B] 7. in 8.take/of 9.common 10.to 11.of
[C] 12.utinity 13.up 14.out of
p. 68
| Organization | Question | Answers (may vary) |
|---|---|---|
| Grameen Bank | What types of businesses do Grameen borrowers have? | Making shoes, diary products; selling clothing, food, plants, produce, etc |
| Global Fund for Women | What is one program that the Global Fund is currently supporting? | Increasing access to education, fostering social change, expanding civic and political participation, etc. |
| Seikatsu Club | What are some of the clubs’ principles on safety, health, and the environment? | Pursuit of safety for consumer materials, reduction of harmful substances, sustainable use of natural resources, etc. |
p. 68
1. yes 2. infers→should be implies 3. yes 4. F 5. infers→should be implies 6. yes 7. F. 8. yes 9. yes 10 imply→should be infer
